Yekaterina Askerova is a digital marketing and sales expert with over 18 years of experience at leading Russian technology companies. She currently leads sales at Magnit ADS, where she oversees the development of the AdTech division and is responsible for strategy and sales in digital technologies and advertising.

Previously, Yekaterina served as Sales Director at Wildberries, where she managed sales and partnerships and significantly increased the company’s advertising revenue. She has also held key roles at VK and Yandex, rising from advertising agency manager to Director of Sales and Key Partners. Her background includes consulting experience in business audits, internal process optimization, M&A transactions, and growth strategy development. She has successfully managed teams of over 100 people, implemented KPI systems for partners and employees, and launched new products that drove revenue growth.

Throughout her career, Yekaterina has focused on increasing revenue, implementing new business strategies, and developing employee incentive systems. She is skilled at effectively managing large teams, building strong partnerships, and developing results-driven business strategies.